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Samsonite

Samsonite presented an expansive 5-day exhibition showcasing the brand's rich heritage and evolution. Set at a picturesque heritage site, the venue offered ample space for creative and immersive installations, distilling the brand's extensive history into a unique experience.The event commenced with a regional press event, drawing guests from across the continent, followed by four days of public access. Crafted to captivate both exclusive guests and the public, the event marked a pivotal moment for Samsonite, unveiling its legacy in an exciting and unprecedented manner.

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