About Directions Group Inc.
Established in 1989, Directions has provided counsel on marketing communications and strategy for many of the world’s leading luxury and fashion brands entering the Singapore market. In 2013, Directions merged with Bridge Cavenagh & Co, a leading lifestyle brand strategist and communications specialist, strengthening its capabilities across brand strategy, communications, and experiential storytelling. Together, the leadership team brings decades of collective expertise in shaping and communicating the unique visions of our clients.
​
Today, Directions Group Inc is an integrated communications agency with leading expertise in marketing communications, events, content creation, and brand strategy. Directions represents an elite spectrum of clients in the fields of luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, art, and design. Through an integrated service offering, we help our clients stand out with business-oriented strategy, nuanced creativity, and cutting-edge digital campaigns, building brand equity and awareness that is culturally relevant and enduring.
Our Partners
.jpg)
Tina Lee
Founder, Managing Partner
Communications and events veteran Tina Lee founded Directions in 1989. Since then, she has helped many brands establish, expand and develop their businesses in Singapore. With over 30 years of experience offering a full suite of services spanning public relations, media consultations, event planning, and branding, Tina is a true visionary who understands the interplay between luxury brands and their key audience, and leverages relationships with style leaders and tastemakers to amplify and build brands effectively.
Tay Liam Sze
Managing Partner, Communications
Liam Sze is credited for crafting the communications and public relations strategies for an elite list of leading luxury, lifestyle, watch and jewelry brands. A pioneer in luxury and lifestyle marketing communications, Liam Sze led the marketing team of Asia's premier watch specialist for a decade before branching out to start a boutique lifestyle branding and communications agency. In 2013, recognising the synergies and having collaborated on a multitude of projects together, she merged with Directions.