philosophy

philosophy, a pioneering skincare brand, presented their decades-long dedication to beauty at their first pop-up in Singapore at ION Orchard. The immersive and interactive 10-day experience invited visitors to discover the brand's dermatological wisdom™ formulation principles through their iconic ""5-step"" skincare regimen routine.

Featuring five meticulously designed stations, each representing a step in the regimen and its corresponding hero product, the pop-up offered a first-hand experience of the the brand's proprietary formulation techniques. To commemorate the occasion, Thai celebrity Jeff Satur, the brand's first and only SEA ambassador, made a special appearance and performed live for his fans, media, and invited guests.