Roger Viver

Drawing reference to the whimsical and quirky expressions of Roger Vivier Creative Director Gherajdo Felloni, the agency punctuates and delivers the brand DNA through references from the archives for feature stories, interviews with the eccentric designer to lend perspectives, and striking visuals or thematic product story-telling to present an interesting and visually captivating editorials.

As part of a key push for FW19 Viv Skates, a social media campaign was crafted to heighten brand visibility in Singapore for the collection through a selected group of influencers who are aligned with the brand DNA, resulting in the product being expressed creatively in a myriad of ways, and worked into the everyday of the influencers.