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Having started as a PR retainer brand in 2015, NET-A-PORTER has evolved into a full Marketing and PR brand in the group’s portfolio today.

In 2020, despite the difficult market conditions with lack of activations, as well as special brand projects like capsule collections, brand campaigns and new initiatives, the agency managed to close the year with close to 40% jump in total PR Value for the second half, after a very strong growth if 135% seen in the first half.

This growth was possible with the Agency’s resourcefulness to repurposing the Porter Magazine content, as well as maintaining a nimble position working closely to fulfill the needs of the media to help them fill the gaps in the midst of the havoc and uncertainty created by the pandemic.

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