Loewe

The agency was appointed the year after Jonathan Anderson launched its first collection in AW2014 following his appointment as Creative Director at LOEWE. From a Spanish luxury leather goods brand, LOEWE has since grown to be a well-loved brand in Singapore by the fashion establishments, artistic creatives, and sophisticated intellectuals, fiercely defined by its dedication and devotion to craft that can be further amplified through strategic placements and curation of exclusive content, assets and images for multi-page editorial features.

Amidst the pandemic in 2020, LOEWE opened CASA LOEWE Singapore at ION Orchard, a concept flagship that reflects its long-standing intent to marry fashion, art and culture. Despite the lockdown, the agency created a concerted effort over several months to build up interest ahead of its opening, teased with store highlights, and sustained coverage exposure with different engagements to drive traffic down to store. The strategic exposure on news media like Channel News Asia and The Straits Times created widespread visibility and exposure for LOEWE, apart from the exposure in all fashion and luxury titles.