For over 30 years, Directions has played a pivotal role in launching new brands into the Singaporean market and continues to deliver innovative and focused press strategies that sustain awareness. The team also works with established brands looking for revitalisation. The agency links clients to insiders to deliver high impact and targeted awareness across all mediums including print, broadcast and digital media.
By collaborating with a network of digital influencers, society and key opinion leaders, Directions creates unexpected and original opportunities for digital dialogue, generating brand placement that drives recognition in the online space. This holistic approach ensures integrated engagement across web, mobile, social and traditional media platforms, crafting narratives and new modes of expression designed to surprise and delight audiences, and amplify brand awareness online.
Directions' brand strategy and consulting service concentrates the combined experiences of our partners to advise clients on strategic initiatives aimed to elevate and accentuate a brand's identity across a variety of platforms.
Directions extends their service to craft and manage creative content from its conceptualisation, storyboard, scripting, content calendar planning & scheduling, and the identification and management of influencers. With the support of the agency's brand portfolio and strong relationship with current and new generations of affluent tastemakers, Directions continues to expand and deliver coherent and immersive content.
The private events team is recognised for creating memorable experiences and transforming ordinary spaces into lush and theatrical environments. As a full-service event planning agency, Directions leverages the experience of working with leading luxury brands to bring a heightened level of refinement to private events such as weddings, anniversaries, and birthdays.
Directions conceptualises, designs and executes events ranging from ultra exclusive private dinners to luxury boutique launches, special collection previews, press days, key society occasions, charity fund raisers and corporate gala dinners. Directions' coveted database, developed over decades, forms an integral part of the service offering.