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About us.

Established in 1989, Directions has discreetly advised on communications, public relations, and strategy for many of the world's leading luxury and fashion brands entering the Singapore market. In 2014, Directions merged with Bridge Cavenagh & Co, a leading lifestyle brand strategist and communications specialist, and Kitch Event Concepts, a maestro in private and exclusive luxury events. Together, the founders have more than 80 years of combined experience in shaping and communicating the unique visions of our clients.

Today, Directions Group Inc is an integrated communications agency with leading expertise in public relations, events, content creation and brand strategy. Directions represents an elite spectrum of clients in the fields of luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, art and design. Through an integrated service offering, we help our clients stand out with business-oriented strategy, nuanced creativity, and cutting edge digital campaigns, building brand equity and awareness that is culturally relevant and enduring.

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