Directions Group Inc

Directions Group Inc is an integrated communications agency with leading expertise in public relations, events, content creation and brand strategy. Directions represents an elite spectrum of clients in the fields of luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, art and design.

PR & COMMUNICATIONS

A pioneer in luxury and retail public relations in Singapore, Directions has an unparalleled understanding of the local market, and offers a robust communications platform with expertise in the luxury, lifestyle, fashion, beauty and art segments. For over 25 years, Directions has played a pivotal role in launching new brands into the Singapore market and continues to deliver innovative and focused press strategies that sustain awareness. The team also works with established brands looking for revitalisation. Leveraging a network of key tastemakers, traditional and online media contacts, and social influencers, the team links clients to insiders that deliver high impact and targeted awareness across all mediums including print, broadcast and digital media.


EVENTS & PRODUCTIONS

Taking cues from each brand's unique history, legacy and culture, Directions creates extraordinary experiences that reinforce our client's brand philosophy. As a full service event planning agency, Directions conceptualises, designs and executes events ranging from ultra exclusive private dinners to luxury boutique launches, special collection previews, press days, key society occasions, charity fund raisers and corporate gala dinners. Directions' coveted database, developed over decades, forms an integral part of the service offering. The guestlist for every event is tailored to meet the client's objectives be it coverage, awareness or sales, ensuring both high impact brand exposure and ultimate exclusivity. 


Digital 

Directions takes a 360° approach to designing digital strategies that effectively translate a brand's assets into elegantly crafted, highly curated online content. Collaborating with a network of digital influencers, society and key opinion leaders, Directions creates unexpected and original opportunities for digital dialogue, generating brand placement that drives recognition in the online space.  This holistic approach ensures integrated engagement across web, mobile, social and traditional media platforms, crafting narratives and new modes of expression designed to surprise and delight audiences, and amplify brand awareness online. 


Private Events
& Celebrations

Renowned for both discretion and taste, Directions has helped to conceptualise, design, plan and execute private events, celebrations and weddings for many of Southeast Asia's most discerning families and key business leaders. The special events team is recognised for creating memorable experiences amidst spectacular settings, and transforming ordinary spaces into one-of-a-kind lush, theatrical environments in celebration of life’s most anticipated occasions. As a full service event planning agency, Directions leverages the experience of working with leading luxury brands to bring a heightened level of refinement to private events such as weddings, anniversaries, and birthdays.


STRATEGY

Directions' brand strategy and consulting service concentrates the combined experience of our partners to advise clients on strategic initiatives aimed to elevate and accentuate a brand's identity across platforms. Drawing on different disciplines, the team collaborates with clients to craft messaging, design experiences and communicate objectives through a series of initiatives and opportunities that address both long and short term business goals. Through constant innovation, Directions develops strategies for clients that are culturally relevant yet enduring.