This Fall, Moncler will open its very first store in Southeast Asia at the prestigious ION Orchard in Singapore, the premier shopping mall located in the very heart of the island nation's principal shopping district of Orchard Road. The opening of the Moncler Flagship store marks the brand's retail debut in Southeast Asia, joining a network of 172 mono-brand stores, which Moncler operates globally. The new store in Singapore will strengthen and build upon the brand's presence in the Asia Pacific region where it already has stores in China, Hong Kong, Macau, Japan and Taiwan.
The boutique will carry the full range of Moncler lines from the Main Collection as well as Grenoble. Through the retail concept, Moncler will present a highly edited collection with a fashion point of view, seeking and showcasing the brand’s unique place in history and inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes.